Presentaciones eficaces

A la hora de realizar una presentación profesional lo podemos hacer desde dos puntos de vista; en función de si el cliente conoce o no la empresa y sus servicios.

En nuestro caso, vamos a realizar la presentación suponiendo que los clientes desconecen nuestra empresa, luego, tanto los contenidos como su presentación e impacto buscado han de ser distintos. 

las bases de una buena presentación han de ser la creatividad y la claridad, pero para poder elaborarla de forma exitosa se han de seguir las siguientes claves:

  1. Se trata de vuestra idea
  2. Corazón, después cabeza
  3. Que sea simple
  4. Que sea rápida.
  5. Que sea tuya.
  6. Utiliza cinco sentidos
  7. Innova.

Un ejemplo de presentación muy sencilla y eficaz es el anuncio NIKE Just do it, que se ingenió en una servilleta de papel.

Escribir comentario

Comentarios: 9
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